NO FAN LEFT BEHIND
How do you promote an international sporting event that you’re not sponsoring and rally people around a national soccer team you can’t legally mention? Easy. Build a driving pub. For real. Except it wasn’t easy. It was a legal nightmare.
OUR LIVE-ACTION KEY VISUAL
We also built a memorabilia wall featuring some of the “greatest” international sporting moments in history. Including this year’s best performance off field, The New Tab App. We worked with a 3D artist to develop these moments as actual memorabilia, updating the background as the event went on with other key moments.
