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The Great Grid Upgrade is a massive undertaking from National Grid that’s making sure the UK’s energy network is ready for the future. We needed to take something gigantic, and make it feel local, empathetic, and necessary. So we spotlighted real people from hyper-local communities, showing how what cleaner energy really means is more football, more cold beers, and a brighter future for everyone.

Senior Art Director Billie Gurr
Senior Copywriter Tom Lander
Directors Pip + Lib
Production Company Agile

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