TOUGH PROTECTION
Cyber fraud drains £6.8 billion from Brits every year, yet hardly anyone knows the easiest way to stop it.
2-step verification (2SV) is a game-changer: even if hackers have your password, they still can’t get in. It’s fast, free, and fierce protection, but awareness? Shockingly low.
So we turned a dry security setting into something memorable.
A switch. A sound. A transformation.
From off to on. From normal... to knight.
Senior Art Director: Billie Gurr
Senior Copywriter: Tom Lander
Director: Fredie Powell
Production Company: DROOL
Creative Directors: Alex Lucas & Jon Farley
