TOUGH PROTECTION
Cyber fraud drains £6.8 billion from Brits every year, yet hardly anyone knows the easiest way to stop it. 2-step verification (2SV) is a game-changer: even if hackers have your password, they still can’t get in. It’s fast, free, and fierce protection. But nobody thinks they’ll need it. So we turned a dry security setting into something memorable. From off to on. From normal... to knight.
Senior Art Director Billie Gurr
Senior Copywriter Tom Lander
Director Fredie Powell
Production Company DROOL
Creative Directors Alex Lucas & Jon Farley