TOUGH PROTECTION

Cyber fraud drains £6.8 billion from Brits every year, yet hardly anyone knows the easiest way to stop it.

2-step verification (2SV) is a game-changer: even if hackers have your password, they still can’t get in. It’s fast, free, and fierce protection, but awareness? Shockingly low.

So we turned a dry security setting into something memorable.

A switch. A sound. A transformation.

From off to on. From normal... to knight.

Senior Art Director: Billie Gurr

Senior Copywriter: Tom Lander

Director: Fredie Powell

Production Company: DROOL

Creative Directors: Alex Lucas & Jon Farley

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