Financial Conduct Authority

CHECK IT’S REAL

In 2024, fraudsters in the UK stole over £1.17 billion – often by posing as fake companies. So, the Financial Conduct Authority created ‘The Firm Checker’, a tool that checks if a company’s real, regulated, and offering what they should be. So to launch it, we gave Brits a wake-up call. Or more accurately, a wake-up slap.

MEET EMIL

Seven feet of pure, animatronic charisma. We built him because, well, the world clearly needed a life-sized mechanical seal that can slap some sense into us gullible humans. Designed, sculpted, and engineered with far too much love (and trial and error), Emil now stands proudly as our most expressive teammate, and seal-ification of the FCA Firm Checker.

Senior Art Director: Billie Gurr

Senior Copywriter: Tom Lander

Director: Thomas Ormond

Creative Partner: Guy Bradbury

Production Company: ProdCo

Post/VFX: Magic Numbers

Seal Build: Millenium FX

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COME AND SAY G'DAY